GTT Helps Universal Launch First Augmented Reality Experience


To give future guests a better look at the Wizarding World of Harry Potter  – before they can visit first hand – Universal Orlando Resort created an interactive online experience using Augmented Reality – a physical real-world environment where the elements are merged with virtual computer generated imagery, creating a mixed reality.

Go To Team’s Orlando team, DP/Partner, Dan Beckmann – Executive Producer, Sue Stauffer – and Lead Digital Artist, Giovanni Sensat worked to create an original video to introduce the experience and guide viewers through the first exciting steps.

Check out the video, as referenced in today’s issue of USA Today, here.