Potter Launch Boosts Attendance For Universal Orlando Resort

Kerry Sanders reporting for the Today Show on Harry Potter attraction at Universal Theme Park in Orlando.

Kerry Sanders reporting for the Today Show on Harry Potter attraction at Universal Theme Park in Orlando.

With Go To Team’s offices on the back-lot of Universal Studios, we get to see – first hand – the excitement of the crowds each day.  And now the Miami Herald is reporting what we’ve all been witnessing:  that at just half a year into The Wizarding World of Harry Potter, Universal Orlando’s full-year attendance is BOOMING! In fact, Potter has helped boost attendance by 20%. 

We were thrilled to be involved with the Harry Potter Launch and get to shoot the stream of media that came to tour the new attraction.

Universal says they witnessed 11.2 million visitors in 2010, an increase of almost 2 million from 2009.